Home / Brand and logo
The logo, the colours, the rules.
True vector files for signwriters and printers, PNGs for everything else. Use them as they are — don’t redraw, stretch or recolour.
Logo files
Colours
- Bin blue
#2C66D0the bin, buttons, highlights - Navy
#1B4495“Plaster” in the wordmark, headings - Green
#5F9E33“cycle” in the wordmark - Icon green
#78AC43the arrows in the icon - Lime
#8CC54Egreen on blue backgrounds - Chalk
#F2F4F3page background
Type
Montserrat ExtraBold for the wordmark and headings; Montserrat Bold, tracked wide, for “PLASTERBOARD RECYCLING”. Body text is IBM Plex Sans.
On the bin
The reversed horizontal lockup goes on the upper side panel nearest the hook end, white and lime on the bin blue, with “RECOVER · RECYCLE · REBUILD” on the next panel. See it on the 3D bin.
Clear space and minimum size
Keep clear space around the lockup equal to the height of the icon’s stacked boards. Don’t set the horizontal lockup narrower than 40 mm in print or 160 px on screen; below that, use the icon alone.